What are the popular digital marketing tools? 

There are numerous strategies & tools that can be applied in digital marketing to accomplish a particular goal. Here are a few:

Google Analytics: Google has designed a free analytics platform for everyone to track the performance of their social networking sites, videos, and apps. From here, you can also calculate your advertising ROI.

Ahrefs: Ahrefs.com is a great resource for backlink and SEO analysis.

Mailchimp: With the help of the email marketing platform Mailchimp, you can manage and interact with customers, clients, and other interested parties from a single central location.

Google Keyword Planner: You can use the Google Keyword Planner to help you choose keywords for your Search Network campaigns. With this tool, you can find keywords that are relevant to your brand, as well as learn how much it would cost you to target them and how many searches per month they generate.

Keyword Discovery: You get access to the most comprehensive keyword index created by gathering data from all search engines thanks to Keyword Discovery. Also, you can get access to the search keywords people use to find products and services, as well as those that take people to the websites of your competitors.

SEMrush: SEMrush is a perfect tool for increasing web presence and discovering marketing strategies. Marketers benefit from using SEMrush’s tools and reports for SEO, PPC, SMM, keyword research, competitive analysis, and content marketing services.

Buffer App: Buffer is a tool that manages social media for small-to-medium-sized businesses and enables users to produce content, interact with clients, and monitor their social media performance. Buffer integrates social media platforms, including Twitter, Instagram, and Facebook.

AdEspresso: AdEspresso is an easy-to-use tool used for managing and optimizing Facebook ads.