What is self-service business intelligence?
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The term self-service business intelligence (SSBI) refers to an approach to data analytics that lets users filter, segment, and analyze data without requiring in-depth knowledge of statistics or business intelligence (BI).
The purpose of SSBI is to simplify data analytics for end users so they can access their data and generate multiple visuals for more insightful business decisions. It is simple to use, and anyone with a basic understanding of data can write reports to create understandable and shared dashboards.